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Julian Coffey

PB Road Trip - Tour De California Part 4

Feb 15, 2012 at 5:08

Cold and wet in Vancouver? SoCal. The final leg of a weeklong zigzag down the California coast ending up at Supercross in San Diego. Thanks to all the folks who rolled out the red carpet, it was awesome to see everyone. We had so much fun, you know we'll be back soon.

  '63 Impala curb side - this is lowrider country.

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Ronnie from Marzocchi had one last nugget and some nutritional advice before we moved south of LA.

  First stop after our cheeseburger epiphany - Vans/Pro-tec in Cypress. Vans began in 1966 just about five miles down the road in Anaheim.

  The history Vans has in the realm of getting rad is unbelievable - Vans was one of the first to start supporting the Claw, back in his BMX days. The jersey is an original from Everett Rosecrans and family. Rosecrans set out to build the first action sports footwear BMX program.

  This was by far the best looking ghetto we saw all trip - note the pimped 5 stack CD.

  Off The Wall Art Gallery - Vans invited artists and team riders to represent what Vans and "Off The Wall" means to them through art.

Pro-tec Bucky Classic and Full Cut Classic. These two helmets are important in the history of pro-tec but we need to stress that they are not bike helmets. Please do not use one of these for biking...
  Classic lids on the coping - The Classic Full Cut Skate helmets (right) were the first skate offerings from Pro-Tec in the '70s and were a huge success. The Classic Bucky came along in the '80's and are still in huge demand. Disclaimer: these helmets are actually not approved for bike use in California, or anywhere else for that matter.

  Shovelhead 2 - Pro-Tec's full face helmets have some sweet retro styling going on. The artwork on the white Shovelhead is coined the mullet: strictly business up front, all party in the back yo! Apparently there's a cartoon Gully in there somewhere as well.

  The Cyphon SL open face MTB offering features the nice clean lines Pro-Tec stuff is known for, the exclusive BOA fit system and it's ridiculously light.

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One Industries threw a 15th Anniversary party at their HQ in San Diego. The Athertons toured the building and tested out One's fancy new heat press, their latest way to customize apparel. It's called the ONE ID program.

  Rachel handing out autographs as well as the occasional stink eye.

  At one point the line-up for autographs was getting pretty deep - lots of race fans in SoCal.

  Riding or shopping - Atherton Racing gets it all done at mach chicken.

  The Athertons got to test out the the custom press and make some one-off jerseys - don't get excited, this is not the 2012 WC official kit.

Moe Bennett creative director goes over some new helmet ideas with the Athertons
  Moe Bennett, One's creative director, goes over some new helmet ideas and, look closely, some of the 2012 Atherton WC kit.

The Athertons meet with Duncan Robins CEO of One Industries.
  The Athertons chinwag with Duncan Robins, CEO of One Industries.

  Rachel signs a spanky clean white One Gamma helmet.

  LaRocque and Levy surveying Qualcomm Stadium before the big moto event.

  Supercross pizza prices...one of the few things that doesn't wax and wane with the US economy.

  SX was epic. Bubba had a yard sale and Villopoto led most of the race, was passed by Reed and then edged back in for the win with a sick pass in the final lap.

  Pinkbike laundry SoCal style.

  Ellsworth marketing chief, Summer Henderson - second from left. Massive thanks to Summer and her roomies for letting us run amok in their Ocean Beach home in San Diego. Seriously chilled-out culture and lifestyle.

That's it for Pinkbike's inaugural road trip to California, we'll be on the road again soon, as the great aqua-beaver festival known as Sea Otter looms large.


81 Comments

  • + 53
flag jbeglaw (Feb 15, 2012 at 20:45)
 Photo essays about trips and travel (pros and industry insiders alike) are one of the best parts of being a frequent flyer on this site.....this series had been great and the gully/claw/zink one was pretty rad too. thanks for taking us working stiffs along for the ride!!!!! keep up the solid work
  • + 24
flag Waldon83 (Feb 16, 2012 at 2:34)
 All I can think is

McDonalds - Built to last
  • + 8
flag JamisJammer95 (Feb 16, 2012 at 5:54)
 I wish I could stroll through the ONE Industries warehouse and just pick up boxes of gear and clothing.....
  • + 1
flag mnorris122 (Feb 16, 2012 at 9:50)
 what the hell is that bike in the background of rachel signing autographs?????
  • + 1
flag T174M (Feb 16, 2012 at 10:17)
 It looks like a kx250f or 450f.
  • + 1
flag fedz (Feb 17, 2012 at 11:34)
 I wish I could stroll through the ONE Industries warehouse and just pick up a couch full of beauties like that one :o)
[Reply]
  • + 30
flag AngelWho (Feb 15, 2012 at 20:33)
 I came here for the legs.
  • + 3
flag loaded (Feb 16, 2012 at 9:05)
 Second in from the left...those are some of the most amazing legs ever in person!!!!
  • + 2
flag exlax (Feb 17, 2012 at 19:28)
 oh my god, totally agree with you on 2nd in from left. We'd be perfect together. She's just my type...Female.
  • + 1
flag ratboy158 (Feb 18, 2012 at 16:05)
 She has riding scars on her shins too!
  • + 2
flag loaded (Feb 18, 2012 at 17:12)
 Except her scars are not from ridding, well bikes anyways! lol
[Reply]
  • + 22
flag a1bike4me (Feb 15, 2012 at 19:58)
 Its sad that i've actually held that Burger...
[Reply]
  • + 20
flag RustyShackleferd (Feb 15, 2012 at 20:38)
 $50 bucks for a pizza! ...f*ck that noise.
  • + 1
flag richierocket (Feb 16, 2012 at 5:19)
 N I thought is was rough here in Van!
  • + 1
flag poozank (Feb 16, 2012 at 9:43)
 Its at an event, and actual pizza is 40% of that
[Reply]
  • + 14
flag Enduro27 Plus (Feb 15, 2012 at 19:48)
 wow that was a good write up!
[Reply]
  • + 12
flag TouchMeslowly (Feb 15, 2012 at 19:46)
 Ian Hylands is truly a fantastic photographer. Great photos.
[Reply]
  • + 11
flag AntEater (Feb 15, 2012 at 21:25)
 Scooter pot pie is surfing the B Board in OB right now. Pumped PinkBike made it down to San Diego. PB always welcome in OB!
[Reply]
  • + 10
flag slutz1195 (Feb 15, 2012 at 19:48)
 those little boys getting autographs are clearly checking out rachel atherton, and she is clearly not impressed
  • + 6
flag jcinkits (Feb 15, 2012 at 23:33)
 what are you on about ? 'clearly this' and 'clearly that' ' checking' her out ? - go squeeze a pimple and quit projecting your pubescent fantasy shyte onto Rachael and those kids - i was standing about 4 feet from them when this photo was taken and she was friendly toward them and they...they were just cool little grom bikers getting autographs - always someone who projects their crud onto an innocent fun moment
  • + 3
flag Husky360 (Feb 16, 2012 at 15:08)
 jcinkits - what would you expect from someone who has a user name as slutz, spends 95% of his time at the computer with his pants down going at it, and the other 5% on pinkbike, posting sexually perverted comments.
[Reply]
  • + 9
flag Freeriderf4rlife (Feb 15, 2012 at 20:03)
 anyone else notice the manitou sticker on marzocchis garbage can?
[Reply]
  • + 7
flag bobsten (Feb 15, 2012 at 20:52)
 HEY, LET'S ALL GET FLAT BILL CAPS AND TUCK OUR EARS IN. ITS WAY FASTER
  • + 12
flag Nkevin90 (Feb 15, 2012 at 23:15)
 HEY, LET'S ALL WRITE IN CAPS CAUSE WHY THE f*ck NOT
  • + 1
flag shikokukichiguy (Feb 17, 2012 at 7:55)
 Exactly....the new hipsters!
[Reply]
  • + 7
flag UncleCliffy (Feb 15, 2012 at 20:56)
 Cheers to Dan for knowing how to wear a hat properly.
[Reply]
  • + 2
flag hampsteadbandit (Feb 17, 2012 at 10:34)
 shame about Vans Frown

used to be a true USA company, with USA manufacturing

years ago I used to ride and skate for Vans in the UK....

did not like the decision when they closed their USA manufacturing, laid off their hard working USA employees and moved their production "off shore"

which let them dramatically reduce their manufacturing costs so they could start spending a lot more on "marketing" and "sponsorship" rather than paying for a supportive domestic workforce who made a great product that any rider or skater was proud to spend their hard earned money on?

the old saying in the USA manufactured days was "man, I wish I had Vans", this soon became "might as well buy Airwalk, Vans or any other sh*t"...
[Reply]
  • + 4
flag Kootenaycycle (Feb 15, 2012 at 20:45)
 Anyone else notice the Six Six one boxes in the background? Is that the same company as One?
  • + 1
flag RedShredder (Feb 15, 2012 at 21:05)
 yes sir, I believe they are owned by One.
  • + 5
flag tabletop84 (Feb 16, 2012 at 3:34)
 there's probably one big facility in china where all these helmets come from
  • + 1
flag bikenmiken Plus (Feb 16, 2012 at 8:34)
 They're both part of the Valencia Sports Group. 661 is named after the telephone area code.
[Reply]
  • + 3
flag Downhill340 (Feb 16, 2012 at 9:19)
 "don't worry , this isn't the official WC race kit."

Thank god , it's ugly as f*ck.

well , it's not that bad , but compared to their older kits it's pretty ugly.
[Reply]
  • + 6
flag teamdoa (Feb 16, 2012 at 1:02)
 Marc where are you!
[Reply]
  • + 2
flag Nobble (Feb 15, 2012 at 20:23)
 The new jersey isnt quite as pimp as the old ones, but I like it. The purple is classy.

Hopefully they refine it a bit over the coming seasons. I could see purple being their new signature color.
  • + 1
flag IanHylands Mod Plus (Feb 16, 2012 at 9:46)
 Sorry to disappoint but that was just a one off that they made and signed for Pinkbike....
  • + 1
flag Nobble (Feb 16, 2012 at 9:47)
 Damn... Emo

Haha
[Reply]
  • + 2
flag iamamodel (Feb 16, 2012 at 18:48)
 "Bubba had a yard sale and Villopoto led most of the race, was passed by Reed and then edged back in for the win with a sick pass in the final lap"

That's pretty much a drinking game.
[Reply]
  • + 1
flag aljoburr (Feb 16, 2012 at 8:56)
 I think you guys are just having to much fun to think about what your doing, How about a photo of the Beachs For all those that dont live in So Cal.
But I REEEEALLLY hope too be there next month!!!!!!!
[Reply]
  • + 1
flag JohnPhillips1 (Mar 15, 2012 at 3:43)
 The information is good and I am sure that it will clear some of the doubts of the peopleThe information is good and I am sure that it will clear some of the doubts of the people

http://www.mycarrental.com.sg/
[Reply]
  • + 4
flag mudd (Feb 15, 2012 at 20:10)
 Great to see you guys here in San Diego! Come back soon...
[Reply]
  • + 1
flag hexhamstu (Feb 16, 2012 at 1:01)
 "Moe Bennett, One's creative director, goes over some new helmet ideas and, look closely, the 2012 Atherton WC kit."

New colour is orange? Design on a piece of paper at the bottom of the picture
  • + 2
flag IanHylands Mod Plus (Feb 16, 2012 at 9:45)
 nope, that's one that aren't using...
[Reply]
  • + 4
flag rzadigi (Feb 16, 2012 at 3:49)
 i liked hearing Rachel rip on her brothers. seems like a cool family.
[Reply]
  • + 1
flag session99 (Feb 17, 2012 at 17:31)
 do they just go into the war house and take what ever they want
thats what you get when your world cup racer
[Reply]
  • + 1
flag dump (Feb 16, 2012 at 6:12)
 jersey's look great. classic. The continental logo text should be white on the purple/blue background rather than on a big white square... which looks tacked on.
  • + 2
flag NKmoto32 (Feb 17, 2012 at 20:59)
 It will be in the sublimated final jersey, i believe these were one off not only for the Athertons to enjoy in the mean time but for the video also. Definitely good advice though. With some of the logos,when using transfer material, you cant die cut them, especially with small text, because you will risk losing the integrity of the logo/text etc.
[Reply]
  • + 2
flag nightmareterror (Feb 16, 2012 at 9:48)
 To have you name on the back of a jersey sponsored by your companies would be a great feeling...
[Reply]
  • + 3
flag bigdood (Feb 15, 2012 at 21:32)
 Dig that Greg Galinsky art at the Vans HQ
[Reply]
  • + 1
flag JackWitson (Apr 17, 2012 at 22:23)
 Amazing information on PB road trip to California. I thanks for sharing it. I often look for such information on the internet.
http://www.busonlineticket.com
[Reply]
  • + 2
flag kneisly (Feb 16, 2012 at 19:28)
 That guy with the heat press has an amazing head of hair!
  • + 2
flag inthepits (Feb 17, 2012 at 14:45)
 Yea, I bet his big brother has nice head of hair too.
  • + 1
flag NKmoto32 (Feb 17, 2012 at 20:54)
 No kidding!
[Reply]
  • + 2
flag Dirt-Street-Park (Feb 15, 2012 at 19:47)
 Something about this article makes me think they like fitted caps.... Razz
[Reply]
  • + 2
flag flamesrock300 (Feb 15, 2012 at 22:21)
 I wish i could go and get anything i wanted from one industries!!!!!
[Reply]
  • + 1
flag characterzero (Feb 16, 2012 at 10:23)
 Ahhhh, OB. I'm branded for life, I miss that part of town. Lived right by the pier, half a block from the strip.
[Reply]
  • + 1
flag PA610ripr (Feb 16, 2012 at 7:51)
 Anyone notice if that was an engagement ring on rachels finger? Congratulations if it was.
[Reply]
  • + 1
flag neimbc (Feb 16, 2012 at 5:25)
 "LOOK AT THE PRICES, LOOK AT THE PRICES!!!" 50 bucks for a pepperoni pizza!!!! Who's buying that??
[Reply]
  • + 1
flag crag222 (Feb 16, 2012 at 1:32)
 the shirts are one industries defcon 2012 motocross shirts. so hopefully we'll c a whole new range of mtb gear
[Reply]
  • + 1
flag SpartanSoulja (Feb 15, 2012 at 19:56)
 Commencal Jersey was much more swagged out and looked better, im disappointed. Just my 2cents.
  • - 2
flag a1bike4me (Feb 15, 2012 at 19:58)
 Agreed...
  • + 10
flag IanHylands Mod Plus (Feb 15, 2012 at 20:27)
 The Team kits actually look pretty awesome, the purple jersey in the photo was just used to show off the capabilities of the heat press and One's custom program.
  • + 10
flag Kootenaycycle (Feb 15, 2012 at 20:46)
 Purple is the colour of royalty.
  • + 6
flag Worm-Burner (Feb 15, 2012 at 21:35)
 "swagged out"...! Haven't heard that before...in this country people'd think you meant Rolled up in a sheet of canvas and lying under a tree...
  • + 2
flag a1bike4me (Feb 15, 2012 at 22:04)
 I don't mind the color. They just look a little plain thats all...The Athertons are still one bad ass Family!
  • + 2
flag SpartanSoulja (Feb 16, 2012 at 11:38)
 I love the way people still thumb down on this site for someone stating their opinion. And thanks for the clarification Ian, I didn't know that, cant wait to see the real kit then!
[Reply]
  • + 1
flag JohnPhillips1 (Feb 24, 2012 at 23:31)
 Thanks for this information on the trip in California. Great work by your side
[Reply]
  • + 1
flag panzer103 (Feb 17, 2012 at 13:43)
 What! Rachel Hates Donuts!!!!! F-That. Another reason the Athertons piss me off
[Reply]
  • + 1
flag anastaputra (Feb 16, 2012 at 2:02)
 GEE t shirt look simple but cool
[Reply]
  • + 1
flag ridenflow (Feb 15, 2012 at 20:35)
 Ahhhhhh I wish I was an Atherton!!
[Reply]
  • + 1
flag jonnyfaulkner Plus (Feb 16, 2012 at 12:10)
 I 'heart' looking like a chump with my flatpeak.
  • + 2
flag Draggon (Feb 16, 2012 at 12:16)
 Thank you! I thought I was the only one that thought that.....
[Reply]
  • + 1
flag reecewallace Plus (Feb 17, 2012 at 21:59)
 Love it, looks like a rad time
[Reply]
  • + 1
flag hillbillyhero (Feb 17, 2012 at 9:54)
 WE ARE FAMILY, but wheres Marc Beaumont? Animal Commencal was way better.
[Reply]
  • + 1
flag jimbobcress (Feb 16, 2012 at 10:16)
 Maybe if more things were made by Mcdonalds, they would last forever!!!
[Reply]
  • + 0
flag bouncer666 (Feb 15, 2012 at 21:00)
 haha manitou on the garbage in the vid. ha
  • + 4
flag ZacSmith (Feb 16, 2012 at 15:41)
 Ha, well to be honest we got them a lot worse then that at Sea Otter last season... and then they had us over for Fajitas and Supercross in their pimp-ass RV's the next day. The Marzocchi guys are all class acts. Keeping a bit of the old rivalry alive just keeps things interesting! Like when we borrow tools back and forth in the pits... and the tools come back branded "Marzocchi" or "Manitou" in stealth places... haha. Good times.
  • + 3
flag warranty-face (Feb 16, 2012 at 18:07)
 Actually You guys got us real good with the hidden decals last year. I was 2 weeks into my road trip last year and stopped to fuel up and grab some food in Lincoln Nebraska, so I pulled the locked gas cap off and finally noticed that there was a Manitou decal wrapped around the neck of cap??? I know it was stuck on in that decal battle in the pits of Sea Otter..lol.

Ronnie
  • + 1
flag bouncer666 (Feb 16, 2012 at 19:21)
 keepin' it lively i see.
[Reply]
  • + 1
flag damnam (Feb 16, 2012 at 15:37)
 pimpin
[Reply]

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